Why I want to work for copyblogger…

Today I found myself reading article after article (or post after post) on www.copyblogger.com. I can’t help it. If you’ve ever read their articles then you know that it just feels like you’re having a conversation with that really good friend that just “gets you.” Well that’s how I feel.  And I want to write like that. In the words of Liz Lemon on 30 Rock, “I want to go to there.” I do. I want to be one of the elite copyblogger writers.

Just now I stumbled upon one of the more-popular articles 7 Harsh Realities of Social Media Marketing. Let’s get past that the fact that the quote came from Harsh Reality #1: No one reads your blog (cause that’s EXACTLY what I think…right now) and get into what truly sums up how I feel about blogging in general…

The world is not waiting breathlessly to hear what you have to say about losing weight with acai berries, making big money as an affiliate marketer, or how to join your Secrets of the Breakthrough Millionaire Insider Guru Mastermind Platinum Club.

Agreed. Do I think my blog falls within that not-so-great club? Nah. But it’s a wake-up call. Either deliver great content every time, or be shunned by those that think you’re out to get them. Well, right now I’m not out to get anyone. Because at the moment, I don’t have anything to sell. But hey, if you’d like me to do some copywriting for you or your business, I’d be more than glad to. AND I’ll even include my email address below. Pretty crazy huh? Yeah, that’s just me putting myself out there.

Big Picture
Per usual I’ve got a long way to go. But on the plus side, my rates are REAL cheap because I’m still an Agency Underdog. So get in on the ground floor and Hurry! Hurry! Hurry!

…am I giving off that creepy car salesman vibe yet? Well I just wanted to show you what I won’t be doing in the future.

Keep reading the good stuff. I’ll keep writing the great stuff.

Brian – feel free to offer me a job. I’m always looking.

(e) agencyunderdog@hotmail.com

Published in: on January 28, 2010 at 3:16 pm  Comments (2)  
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Don’t let your ego hold you back

Talk to the hand ego

Egos get the best of everyone.

I just read a great post on a writer’s ego – compliments of one of my favorite writing resources – the copyblogger. I feel the author of this post was eavesdropping on me while writing this because it’s really hard to take your ego out of the equation when you’re writing for clients, agencies or anyone else that isn’t you. Here are a few examples…

The Agency blog
I write for my agency’s blog on a weekly basis. When I first started doing this I thought it was a great opportunity to show my personality but also support the agency. Well, it works that way…to a point. There was a post I was REAL passionate about. And of course everything has to be approved before it’s posted, so I had to let my Senior look it over. I even warned her that – yes, this was a little edgy, but it’s humorous and witty, and I think it would be a great addition.

Two words. Shot down.

The article was completely revamped because it wasn’t taking a full agency stance. I could still use it, but let me tell you, it took me about a day and a half to settle down from the constructive criticism. Was this a major work of art? No. Was it going to give me a raise? No. So why couldn’t I just make the changes and move on? Because I couldn’t help but take it personally. If they didn’t like the content, then they were judging me. Well, no, that wasn’t the case. They just didn’t want to make our agency out to be something we’re not. And after I rationalized this fact, I made the changes and went on with my life.

The Website
Recently, I had to put together content for an internal staging site for a large insurance company. It was a website for their agents to pick out specific discounted advertising packages through the Agency. Pretty straight forward, didn’t have to be fluffy because it wasn’t even available to the public, but still, it was important to be clear and consistent with messaging. So I put together a couple drafts, worked off content and information that the sales team was giving me and sent it on over. 

Well, this came back with so many changes that it took another two weeks just to get everything down. Now, luckily, I’ve worked with clients directly and have gotten used to being a “yes” woman. But it was still hard to shove my ego down when the changes included making grammatically correct statements incorrect or putting hyphens where they didn’t belong.

However, I wasn’t dealing with the Insurance company, I was dealing with our sales team (who were making these preposterous changes), so I had to let it go because it would take so much more time and energy fighting them on every little change and inevitably sabotaging my future working relationship with them, then to just let them have their way.

Big Picture
So yeah – I have an ego. What writer doesn’t, though? The important thing to learn is that you will NOT get your way every single time you write something for others. Even working with other copywriters can be hard (sometimes harder) because you may not always agree with their style either.  But eventually you’ll get that book published, or you’ll get noticed and offered something better – and then hopefully you’ll be able to say that you created a great product and you’ll be humble enough to thank those for the valuable lessons that helped get you to this point.

Published in: on January 26, 2010 at 3:09 pm  Leave a Comment  
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Becoming a better blogger

So I was reading through a great post on 40 Ways to Take Your Agency’s Blog to the Next Level and realized that I really need to learn a thing or two about blogging. At first it was just a way to tell a story about being an agency underdog. But now it’s more. I want it to be a source of inspiration for all those in my position, and to do so I really need to work on the content.

So here are my takeaways from the aforementioned list…

1. Build a community that keeps coming back for helpful, relevant content.

2. Post consistently but don’t post just to post (guilty of this. Will try harder in the future).

3. Allow your blog to become the “gateway” to your agency (As I don’t have a website yet, this will have to wait, but it works for those with agency blogs).

4. People read differently online so write for “scan-ability” (so true, and I need to start employing this technique better).

There is a lot more in the article and there are numerous articles so here are just a few more that work well for those getting started with agency blogs or blogs about agencies (myself included)…

• 40 Ways to Take Your Agency’s Blog to the Next Level(mentioned above)

• Ad Agencies: 8 Ingredients for Blog Post Success

• Agency Resources for Blogging and Social Media

And this one I especially liked but it’s not just for agency-related blogs…

• How to get traffic for your blog – Seth Godin

So here’s to not having a boring blog from this point on. I’ll write about frogs or jelly beans if that’s what the audience dictates. Stay tuned for bigger and better.

(and follow me on Twitter for more agency-related rants @agency_underdog. Thanks!)

Published in: on January 25, 2010 at 5:25 pm  Comments (1)