A Shock to the System

When I started this blog I thought, sure there’ll be some great tales to tell along the way. But something like this feels way too soon to be reporting on. Today, we found out that our agency was letting go about 35 employees including the closing of two offices. Now, I would feel lucky if I were to say that this was the first time this had happened since I started with the company, but alas, this is only one of many. Those who work in ad agencies can especially empathize with the growing pains of a company that’s trying to go from selling traditional media to selling interactive media. It’s no surprise that although interactive is growing by leaps and bounds; it can’t quite balance out the fall of revenue in other areas that are falling. 

It makes sense on paper. It’s a little bit stickier in the real world. And today my world just got rocked. There’s no getting around it. Oh settle down, I didn’t get the ax (you would know by my desperate attempt to monetize myself on here). However, someone in my department did. It was a terrible day. And to take make matters worse it was purely for budgetary purposes. The guy was a hard worker, innovative thinker, team player, liked happy hours (that was key)…all the qualities of a must-have marketer.

But what really brought it home was that we have the same job title (partially). We’re both marketers (although I sway more towards the copywriting side of things). We both have a lot to offer. The only difference is that I have a couple weeks more experience and I like writing. That’s really all that separated us.

Needless to say, it was a big reality check. I’ve read a lot of articles about being marketable, and standing out from your peers, growing your strengths, yada yada yada. Well I get it. I really get it.

So this is my new motto. If you’re comfortable – you’re vulnerable. Always strive to do better and keep your chin up. Ha. Okay, a little corny at the end, there, but you get the jist.

As for the co-worker? Well I wish him the best of luck and I hope he continues his attendance at our happy hours.

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Published in: on January 21, 2010 at 12:03 am  Comments (1)  

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